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Our Shifting Notion of Search, Social and Mobile.
10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view. Take for example search. In 2000...
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Who Can You trust?
The Edelman Trust Barometer version 2011 came out recently and buried in the presentation deck are 2 slides I want you to check out. Here’s #1 What this slide is implying is that consumers no longer...
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Content is under scrutiny? It’s about time.
Creation, curation and aggregation. We all probably fall into one of those categories. We do one of those. I do. I don’t dispute blog posts like this Why Content Curation Is Here to...
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The Relevance of my Online Relationships has Risen.
Game changer alert! It’s not what Google knows anymore. It’s now going to be about who you know, who you are connected to, and how connected you are that will affect the results of your searches. Let...
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The Top 5 Challenges for Digital Brands in 2012
Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli, the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. So my...
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The Dawn of Social Mediocrity
Let’s do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d...
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Business Myopia-The Need To Realign Hope And Reality With Your Social Business
A lot of companies are going to transition to becoming a social business and fail horribly at it. It’s not entirely their fault. You might be sitting there and asking why not. Look no further than...
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The Problem with Blending Organic Results with Social Information
Hey Google, you know me, but do you really know me? I know, I know, you have all that customer data and you’ve just changed, refined your privacy policy so I know you really know me but… we’ve known...
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The Conundrum of Content-What is your Content Strategy?
I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content. Or maybe I should just say they are getting my content,...
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From Social to Local to Mobile
You don’t know this but you are really driving the train. By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to...
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